食物是生活在地球上的人們每天必須吃的東西。”食物是人們的基礎(chǔ)。“如果你不吃飯，你就會(huì)餓。隨著人們生活水平的逐步提高，人們對(duì)食物的要求也越來越高。在追求食品口味的同時(shí)，他們也非常關(guān)注食品的包裝禮盒。美觀精致的食品包裝盒能給消費(fèi)者留下良好的印象，吸引顧客的眼球，讓消費(fèi)者放心購(gòu)買。
Food is what people living on earth must eat every day. " Food is the foundation of people. "If you don't eat, you will be hungry. With the gradual improvement of people's living standards, people have higher and higher requirements for food. While pursuing food taste, they also pay great attention to food packaging and gift boxes. Beautiful and exquisite food packaging boxes can leave a good first impression, attract customers' attention and make consumers feel at ease to buy.
1、食品的消費(fèi)群體
1. Consumer groups of food
要根據(jù)這個(gè)消費(fèi)群體的喜好去進(jìn)行外包裝設(shè)計(jì)，從而使得這個(gè)產(chǎn)品的外包裝更有可能吸引到這些消費(fèi)群體的注意力。
The outer packaging design should be carried out according to the preferences of this consumer group, so that the outer packaging of this product is more likely to attract the attention of these consumer groups.
2、食品特點(diǎn)
2. Food characteristics
食品究竟擁有哪些方面的特點(diǎn)尤其是這款食品賣點(diǎn)方面的東西要融入到外包裝里面，因?yàn)轭櫩拖M(fèi)這款食品可能看中的就是這個(gè)食品的一些優(yōu)勢(shì)，如果不在外包裝上面體現(xiàn)出來的話，可能顧客就沒能及時(shí)發(fā)現(xiàn)，導(dǎo)致錯(cuò)失了的銷售機(jī)會(huì)。
What are the characteristics of the food, especially the selling points of the food, should be integrated into the outer packaging, because customers may see some advantages of the food when consuming the food. If it is not reflected in the outer packaging, customers may not find it in time, and finally miss the best sales opportunity.
3、外包裝成本
3. Outer packaging cost
現(xiàn)在大家普遍都會(huì)認(rèn)為，一個(gè)食品的外包裝的成本只要不超過這個(gè)食品本身的售價(jià)的10%都是可以被接受的，如果說外包裝的成本太高就會(huì)導(dǎo)致銷量受到影響。
Now it is generally believed that the cost of the outer packaging of a food is acceptable as long as it does not exceed 10% of the price of the food itself. If the cost of the outer packaging is too high, the sales volume will be affected.
4、外包裝上面嵌入公司信息
4. The company information is embedded on the outer package
要考慮的就是如何在這個(gè)外包裝上面嵌入公司的信息，比如說嵌入公司的聯(lián)系方式，嵌入企業(yè)的標(biāo)志，嵌入產(chǎn)品的相關(guān)的素材等等，這也需要考驗(yàn)設(shè)計(jì)師的設(shè)計(jì)能力。
What should be considered is how to embed the company's information on the outer packaging, such as the contact information of the company, the brand logo of the enterprise, the relevant materials of the product, etc., which also needs to test the designer's design ability.
5、QS證的問題
5. Problems of QS certificate
要考慮的就是QS證的問題，這個(gè)證書要合理地嵌入在食品外包裝上，有了這樣的一個(gè)證就表示這個(gè)食品是一個(gè)干凈衛(wèi)生質(zhì)量合格沒有污染的食品。
What should be considered is the QS certificate, which should be reasonably embedded in the food outer packaging. With such a certificate, it means that the food is clean, hygienic, qualified and pollution-free.
6、包裝盒工藝
6. Packing box process
食品包裝禮盒設(shè)計(jì)一個(gè)要考慮的就是這個(gè)包裝盒選用什么樣的工藝來進(jìn)行生產(chǎn)?選用什么樣的材質(zhì)來進(jìn)行制作?食品在包裝盒里面怎么擺放等等，這些都是和包裝盒的生產(chǎn)制作以及包裝盒的結(jié)構(gòu)息息相關(guān)的部分，在設(shè)計(jì)之前就應(yīng)該詳細(xì)考慮，否則會(huì)導(dǎo)致后期設(shè)計(jì)以及制作十分被動(dòng)。
The last thing to consider in the design of food packaging gift box is what kind of process is selected for the production of this packaging box? What kind of material is selected for production? How to place food in the packaging box and so on are closely related to the production and structure of the packaging box. They should be considered in detail before the design, otherwise it will lead to very passive post design and production.
